Kindle Daily Deal! How We Decide by Jonah Lehrer for $0.99!
I like this new promo by Amazon! We get a special Kindle Daily Deal!
Each day we’re unveiling a new Kindle book at a specially discounted price. Check back daily to see what’s next. Deals go live at approximately 12:00 A.M., Pacific time.
FYI, Amazon has matched the Nook Deal for today! The G-Free Diet by Elisabeth Hasselbeck (Center Street) is $2.99 for US Kindle.
And the new deal is…
How We Decide by Jonah Lehrer (Houghton Mifflin Harcourt) is now available at the specially discounted price of $0.99 on the US Kindle site.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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